We are not salesmen. I turned down a profitable position with a local agro-chemical company because I couldn’t imagine myself sitting down with a farmer to discuss his fertilizer needs and closing the sale. These first couple months of the year are difficult as we market all of our produce for the year. Closing the deal doesn’t come naturally, we just expect that you will see the value of our product and decide to buy. Some of you will. Some will buy to support us as friends and family. Thank you! Others aren’t familiar with our gardens and have never met us. Some of you are comparing the benefits of our CSA with others in the Magic Valley. Hopefully these points will help you see the benefits of our CSA and help you decide to become a member of The Country Gardens in 2017.
So here is the sales pitch!
Your CSA pickup can be a quick in and out on the way home or a chance to chat with some like-minded veggie loving people. In one easy box, that we help you carry to your car, you get the diversity of produce without the multiple stops throughout the market. We also know what is in your box so we have recipe ideas to help you make the most of your purchases during the week. Some CSAs sell their extra produce through a stand at the market. We are committed to the CSA first and only. We don’t take extra produce to the market but split it among our members while balancing the need to not overwhelm members with too much produce. I love the farmer’s market and we go some Saturday’s just to get a flat of fresh fruit or a homemade pie and eat a homemade donut. But the reality of carrying all of my purchases and corralling a couple kids is never as idyllic as the vision I have in my mind.
A commitment to a healthy lifestyle is more than talk but taking concrete steps by changing your eating and exercise habits. We feel strongly that food doesn’t always come in a box. Don’t get me wrong, I do have a love for boxed mac and cheese, Cheerios, and Fig Newtons. My kids have a love for Arctic Circle and Wendy’s. But, a nutrient dense, preservative and additive free diet makes me feel healthier than other choices I can make at the supermarket. As a mom, I have noticed that eating choices are a habit that I have real influence over. I can become lax and my kids will ask for the packaged fruit snacks, crackers and spaghetti for every snack and meal. By saying no and offering the choices of fresh fruit, vegetables and whole meat roasts I influence their choices and they quit asking for the less healthy options! Your decisions influence their present and current health.
I learned how to plan meals from my mom. Involve your children in meal planning and set the example for how they will feed their families. The CSA box gives you a great opportunity to discuss healthy options and encourage them to participate in the kitchen cutting and washing vegetables. Talk to them about recipes and let them select new ones to try. If your kids are old enough, set aside one night a week when they are responsible for cooking the meal. Very few members are going to join a CSA without having to alter their menus and habits to some extent. This is daunting to some members but a great way to challenge and commit yourself to making you and your family healthy in 2017. CSA memberships are a step in the direction of a healthier you.
Hopefully this will help you get to know us just a little bit better and some of the thoughts that go into how we manage our business. We have a passion for vegetables and a desire to share that with our community and neighbors. Please don’t hesitate to reach out for additional information.